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Geneva Motor Show

    Amplify bring motion + emotion to Lexus’ Geneva Motor Show…

    Challenge

    Amplify were challenged to transform Lexus' motor show from stand to stand-out experience.

    Insight

    With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.

    Strategy

    To take this exciting data-driven list and transport it into a physical space by highlighting the names and faces of all of the musicians. As a new initiative for YouTube, we wanted the industry professionals in attendance to take note and give them the chance to explore these new sounds.

    Amazing in Motion

    Geneva Motor Show.

    Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.

      • Over 650,000

        key media and consumers reached

      • Moved a static stand

        to an experiece that emulated the feeling of Amazing in Motion

    Brand Experience Agency of the Decade