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Jordan x 40 Years of Greatness
Amplify + Jordan celebrate the Nigerian and Ghanaian diaspora by partnerning with Free The Youth...
Challenge
London is present to the largest Nigerian and Ghanaian diaspora in Europe but Jordan has been failing to show up in their world.
Insight + Strategy
The strategy was for Jordan to partner with Free The Youth to host a series of experiences for their shared community members.
Solution
Jordan x 40 Years of Greatness
With London being Free The Youth's biggest market, the series of experiences included a Friends & Family Dinner, workshops, an invite-only FTY party in Brixton which was topped off with a 1v1 Basketball Tournament at The Regal on Sunday.