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Peppa Pig + Transformers Holidays Campaign

    Amplify + Hasbro collaborate on a macro influencer campaign that drives purchase intent...

    Challenge

    Create a macro influencer campaign that drives purchase intent of key Transformers & Peppa Pig licensed products leading into the holiday season.

    Insight + Strategy

    The strategy was divided into a Two Category Approach. The first related to the Parent Influencers, talent with young children and families that can provide a relatable connection to our audience. The second part related to Shopping Content Creators with the focus being placed on the latest products and deals, providing updates on new arrivals and tips for various gifting occasions.

    Solution

    Working with 21 creators, a range of Parent Content and Shopper Content was shared across both Instagram and TikTok. The campaign was measured against the total number of posts across the board, total users reached, total impressions and earned media value.

      • 21

        Creators

      • 122

        Posts (39 IG Reels, 73 IG Stories + 10 TikToks)

      • 2.07M

        Impressions (Views)

      • 84.19k

        Engagements

      • 0.85%

        Engagement Rate

      • 1.42M

        Reach

      • $286.9K

        EMV

      • 17.44M

        Total Followers

    Brand Experience Agency of the Decade