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Green Festival
Amplify + Bloomberg create a climate festival celebrating the power of collective action...
Challenge
In a world looking for radical solutions to address the climate reality, how do you capture the attention of a future-forward and solutions-driven audience, and turn that attention into action?
You create a platform and canvas for Bloomberg Green to establish themselves as the leader for sustainability news and content, exploring new forms of storytelling and innovation that challenges audience perceptions and drives real change.
Insight + Strategy
During the pandemic we saw a great deal of conversation and activism, from economic inequality, racism, authoritarianism to climate change.
The problem was - we were sat behind screens, consuming more negative and heavy news than ever before - but our ability to get out and make change was heavily restricted.
Now there’s a focused appetite for direct change and an increased opportunity to create an interactive, cultural moment that unifies a breadth of audiences and their different perspectives to drive a collective vision and empower ongoing action.
Solution
Bloomberg Green Festival
Taking inspiration from the wider Bloomberg Green campaign line of ‘1 Planet. 8 billion fans.’ we set out to thread a creative mantra of 8 billion actions throughout the festival landscape.
Working closely with Bloomberg Green from the initial strategic direction and concept, through to final execution across all creative design, ideation and production, the festival created a landscape making the detail and data of climate action digestible to inspire a new wave of thinking about the future of our planet.
Whether it was immersive installations asking guests to engage in their personal climate goals, programming inspiring collective action with headliners including Adrian Grenier (Actor & Environmentalist) or Gina McCarthy (First White House National Climate Advisor), a broadcast stage inspired by the nature of the Pacific Northwest, workshops such as ‘Growing Your Career in Climate’, performances by the likes of Tia Holt and Pattie Gonia, exhibitions celebrating community action, activations to celebrate the headline Sponsors Amazon and Alaska Airlines or the design details that reinforced the larger impact of smaller cumulative change – we helped Bloomberg Green and the become a unifying voice enabling the collective to collaborate together.
1,963
event attendees
13,036
public footfall in festival areas
120
speakers
2,987,734
total social impressions across all Bloomberg channels
767,589
total social views across all Bloomberg channels