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Predicts Shop New York
Amplify + Pinterest bring to life the biggest trends of 2024 in New York City...
Challenge
The magic of possibility, manifested. From big moments to elevating the everyday, Pinterest is where people go to plan for the future. Its annual Pinterest Predicts trend report harnesses insight from billions of searches to pinpoint next year’s big things.
The brand came to Amplify to boost awareness of the platform as a place to turn inspiration into action, by creating its first-ever shoppable pop-up and bringing its predictive trends for 2024 to life.
Insight + Strategy
Lifting off from the insight that our audience shops to discover and unlock their potential, our approach was all about bringing the magic back into the typical holiday shopping experience: joyful, not pressurized; exploratory, not linear and transactional.
Our five-day pop-up in New York City invited customers to step inside the biggest trends of 2024 and shop curated collections, alongside workshops and custom experiences from Levi’s and MAC Cosmetics.
Solution
Pinterest Predicts Shop New York
Pinterest is a place that turns inspiration into action. A place to be inspired by the latest trends, and now, shop them for future you.
To educate consumers and bring it to life we celebrated Pinterest’s annual not-yet-trending report Pinterest Predicts turning tomorrows biggest trends into a pop up shop in the heart of New Yorks iconic Meatpacking District.
We invited Pinners to step inside the trends of 2024 and shop curated collections allowing them to discover their next era. We tapped into the joy of shopping through the lens of creativity and discovery in a way that was uniquely Pinterest. This was enhanced further by experience partnerships with Levi’s and MAC Cosmetics.
From fashion to homeware, make up to jewellery, we offered a one of a kind shopping experience never done before by the brand.
2,838
attendees
8,561
QR scans
16pp
increase in awareness of Pinterest as a place to shop