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RECONVENE: What’s Now and Next
Amplify + Eventbrite help event creators stay ahead of the curve by stepping into a new era of live experience with the RECONVENE Summit…
Challenge
From increased competition to tighter budgets, the post-pandemic boom in live events brought big challenges to Eventbrite’s community of independent organizers.
The global ticketing platform came to Amplify to revamp its annual RECONVENE Summit for a new era of live experiences, equipping and inspiring creators to be successful on the platform.
Insight + Strategy
Our strategy centered on the core insight that today, it’s not enough to just plan events – creators need to build worlds.
Designed with creators, for creators, our Summit helped creators tap into tectonic shifts in culture and technology to uplevel their experience design and futureproof their businesses.
Solution
RECONVENE: What’s Now and Next
We brought some of the industry’s sharpest thinkers together in LA to explore what’s now and next in culture and the events industry.
Combining hands-on learning and immersive performances, our program broke the format of a typical brand summit and bridged the worlds of B2B and B2C.
A/V artist and composer Ben Heim demonstrated how AI and generative technology can be used to trigger goosebumps in event-goers hungry for transformative experiences, and designer and creative visionary Melody Ehsani talked about building brand worlds that are embedded in culture and show up in fresh, unexpected ways. Our Summit also featured stories from creators themselves on how they hacked trends in their communities to up their influence.
3.3M
views on Summit content across channels
130
registrations
70
total attendees
$40K
sales deals secured on site
63
NPS score