Shopping Bag (0)
Your shopping bag is empty
TUBI | THE Z-SUITE PREMIERE
Amplify + Tubi celebrate the debut of Tubi’s latest comedy series, The Z-Suite, with an unforgettable premiere experience in NYC.
Challenge
Tubi's latest series, The Z-Suite, is a generational workplace comedy that highlights the dynamic clash between Gen-Z and Gen-X executives in the C-suite. For the NYC premiere, Tubi aimed to immerse attendees in a memorable experience that authentically mirrored the show's setting, vibe, and the contrasting generational environment.
Solution
For one night only at The Metrograph Theatre in NYC, The Z-Suite premiere transported guests into the world of the show’s creative agency, Atelier. Ditching the traditional red carpet, the event stood out with its bold faux fur backdrop, setting the stage for an immersive experience that mirrored the show's narrative.
The evening featured a screening of the first two episodes, followed by a cocktail reception with themed refreshments and interactive activities. Guests experienced a seamless shift in aesthetics, from Gen-X minimalism to Gen-Z maximalism, reflecting the series’ exploration of generational office dynamics.
The event was attended by the show's stars—Lauren Graham, Nico Santos, and Madison Shamoun—as well as Tubi CEO Anjali Sud and creator Katie O’Brien. Sud spoke about the series’ exploration of intergenerational challenges in the workplace, while O’Brien highlighted her collaborative work with Graham, who also served as an executive producer. The reception included signature cocktails like the 'Out of Office,' light bites, charm bracelet-making stations, and personalized employee lanyards, creating a truly immersive experience. The Z-Suite premiered exclusively on Tubi on February 6, 2025.