A modern world requires an evolved approach to brand building. And where brand building or brand storytelling has always been quite inward facing, worldbuilding is about extending outwards and ensuring that all brand comms ladder up to a creative platform that allows for iterative storytelling, regardless of channels.
In doing so, we help clients to think about the creation of a world that lives on beyond a singular channel or experience – something to be built upon, whether by the creator or their audience. That could be taking a brand, IP, product or service - putting the audience at the heart of it, and building the world around them.
It is here that we begin to build ecosystems around a strategic territory, engage the right sponsors, partners, talent and media to help our stories and narratives to scale, to move seamlessly between channels and to ultimately build community around them.
Here's a few examples of worldbuilding in action.
How do you build on a cultural phenomenon and promote the final season of one of the world’s most-watched shows?
You celebrate the excitement, anticipation and passion of the people who have made the show a success by creating a format-breaking game show to support the epic final season of Money Heist and find the shows biggest fan...
How do you take a product and build a world around it to connect with a community?
Put the audience at the heart of the campaign and ask them to co-author their experience by creating New York City’s first-ever playspace designed by kids and LEGO bricks.
How do you take a digital product and bring it to life physically to unveil new product features and provide a window into future trends via the Pinterest Predicts software?
Showcase the abundance of inspiration the platform offers with a premium global brand experience and place a brand protagonist at the heart...
How do you co-create with fandoms and place stories at the centre of worlds?
Invite Londoners to unlock their curiosity by launching the flagship Google Pixel with a brand experience on a whole new level to ramp up desirability.
Where do you start when you don't have Barbie budgets?
You design a campaign that gets the world talking about an unforgettable money-can’t-buy sleepover.
How do you launch and new piece of IP to a new and hard-to-reach audience?
You break the format of entertainment marketing and create narratives to transport children into the brand-new story, in the most engaging way possible...
How do you reignite the hype around PS5 to drive sales worldwide...
You build the hype around the brand, the console and the worlds that the PS5 unlocks...
