What is worldbuilding?
Amplify is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that lives beyond individual campaigns.
In our worldbuilding series, we've interviewed and profiled over 70 pioneering worldbuilders and cultural visionaries to explore how they place audiences at the centre of their worlds and crafted their insights and thoughts into a limited edition book and 9-part film series.
As with much of our work, for this project, we are drawing as much influence from the culture and creative communities as we are from pioneering brands. Whether they are local or global, to be discovered or already iconic, we believe they lead the charge and can share valuable lessons for brands beginning or already established on their worldbuilding journeys.
The first edition of 'worldbuilding: the evolution of brand building' explores the journey of worldbuilding to date and why we believe an old concept has never been more important when it comes to brand building. We look at the prevailing themes, perspectives and attitudes in the context of the fandoms and connected worlds, considering the provocations that nudge forward co-creation and content.
To receive a copy of the book contact, Max Gethin | maxg@weareamplify.com
Our launch film ‘escape into: the evolution of worldbuilding’ is directed by Bexy Cameron, and features 24 future-thinking minds, diving into different worlds by interviewing pioneering worldbuilders who are making a difference and doing it right from Audrey Bugeja of Sneaker Freaker and author Liv Little to Jay-Ann Lopez from Black Girl Gamers and Ali Mendes of Legendary Entertainment. This will be followed by an 8-part series deep diving into how worldbuilding operates in different spaces including film, music and fashion.
‘escape into: the evolution of worldbuilding’ will be premiered on Weds 19th April at The Curzon in London.
To find out more contact, Max Gethin | maxg@weareamplify.com
We regularly host worldbuilding talks, screenings, panels, and roundtables to explore worldbuilding topics collaboratively with our clients. This started with a launch event at this 2023's SXSW in Austin. Guest speakers Judy Lee from Pinterest and Kris Krockett from the Lego Group joined Amplify CCO Jeavin Smith and ECD Alex Wilson in front of a packed room. We continue to run roundtables across the globe for brand-side marketers. Sessions in London, Texas, Sydney and Melbourne have been attended by brands including Warner Bros, LUSH, Google, Paramount, Bacardi and Nike. Next up are sessions in Paris, New York and LA.
To find out more contact, Max Gethin | maxg@weareamplify.com
We run bespoke innovation sessions and workshops to help existing and new clients apply a worldbuilding approach to elevate their marketing and campaigns and better join the dots between people, brands + culture. These range from general sessions to those focusing on specific opportunities, challenges and areas, including helping co-author briefs.
To find out more, including how to book a session contact newbusiness@weareamplify.com
