Young Blood

Amplify's ongoing Young Blood research, and film platform was created in 2016 to help us understand the hope, fears and realities of young people growing up in the world today. By sharing the research and findings, we encourage and endeavour to use the Young Blood platform as a positive voice and to challenge misconceptions.

We not only use the findings to ensure all of our work is relevant and effective but to keep things cyclical, giving back to youth communities in different ways, from recruitment programmes to mentoring. We use our research, networks, partners and our diverse strategy team to dive deep into the people and cultures we’re interested in, which enables us to make our work hyper-local as well as globally consistent.