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Technology, Connections + Relationships
An exploration of youth culture
Technology, Connections + Relationships
We’ve been speaking to over 2,000 18-30 year olds, discussing what they think about the world and the formula for life and success that has been passed down to them. Following our 2016 research, Young Blood 2: The Formula is Fucked, explores how the current hostile political and economic climate has changed the way they view their lives.
81% believe tech can be a force for good
Relationships and technology are now inextricably linked with young people relying on dating apps to make real world connections. But with the significant concern they are expressing around data sharing, fake news and extremists using social platforms, are they using technology any less?
Technology has a huge impact in all our lives, but what is really important in the world of tech to this generation of young people? Are they fearful of AI? What do they think about privacy and data, and how do they feel tech impacts their personal lives and relationships?
Although 81% of our audience feel that if technology is used right it can be a force for good, there is significant mistrust and suspicion surrounding AI and new technology. Add to that concerns about privacy, data sharing, cyber crime, extremist groups using online platforms, fake news and online abuse and you can see why they are worried.
We hear all the time that young people spend too much time on their phones or hooked up to technology, that they aren’t spending enough time in the real world. But how does technology really impact their social lives and personal relationships?
So, while there are certainly fears about where the world is going when it comes to AI and new technology, data issues and internet abuse, when it comes to young people’s social lives and personal relationships, they find it an easier way to connect.
Key stats
- 71% finding it less intimidating to talk to someone online than in person.
- 81% of our audience feel that if technology is used right it can be a force for good.
- 64% think online dating is really helpful for those who aren’t confident in real life.
- Over half really like dating apps.
- 36% of our audience think that AI will destroy us.
- Nearly half of our respondents feel VR even in its simplest form will make us even more anti-social.
To find out how we can help your brand connect more authentically with this hard to reach audience contact tosh@weareamplify.com