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Young Men on Masculinity | The Film
About the Film
We explore what it means to be a man in 2022, discussing masculinity, gender, equality and mental health post-pandemic. Following three very different protagonists, we discuss their lives and experiences, hopes, fears and beliefs. Find out more about the three protagonists here, and the full research the film is based on here.
About the Director
Daniel Harris began his visual arts career in Edinburgh directing theatre, making visual campaigns for Fringe shows, and shooting music assignments for NME magazine all across Scotland. After moving to London, he worked for artists including Wolf Alice, The 1975, Bombay Bicycle Club, Mumford & Sons, Leon Bridges, and Sam Smith.
An album cover commission with Columbia Records led to Sony Music’s iconic music video and creative department, where Harris art directed and commissioned more than 80 music videos, before leaving to work as a film director and photographer for brands and all the major and independent record labels.
He is Amplify’s Associate Creative Director and has worked with clients including Dr Martens, Genesis, Netflix, Pinterest, Playstation and Airbnb.
Check out the full research online here.
To find out how we can help your brand connect more authentically with this hard-to-reach audience contact emma@weareamplify.com.
"We set out to find three very different young men that could represent a snapshot of this age group."
"All three young men came from incredibly different backgrounds, had very different upbringings and have differing interests, passions and aspirations. We moved around the UK, it was essential that we didn't remain London-centric.
As a director, it was really important to me to handle the individual stories honestly and not to impose an angle. You have a finite amount of time with each person and their stories are incredibly expressive, emotional and are to be handled with the greatest care. Through the process, I created environments for open conversation and I'm incredibly proud of the searingly honest conversations that live within the film.
This generation of young men understand that they need to express themselves and are more comfortable at being able to emote and cry, yet be assertive when it comes to careers and ambitions. They are equally aware of inequalities, particularly around gender, acknowledging that their female counterparts do not share the same privileges.”
Check out the full research online here.
To find out how we can help your brand connect more authentically with this hard-to-reach audience contact tosh@weareamplify.com