Discovering iconic work
Over an hour, we'll dive into some of our most talked about campaigns and unpick the strategy and the idea behind it. The strategists and creatives behind campaigns for Nike, Lego, Google, and Pinterest will share their insights and approach; showing how and why they were successful and how you can take learnings for your 2024 planning.
Amplify is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that lives beyond individual campaigns.
Join us alongside brand and cultural leaders to explore how to build more connected brand worlds that put audiences at the heart of their narratives.
Whether you're building brand equity through a sponsorship, creator campaign or cultural moment, or revisiting how to engage a hard-to-reach community we'll discuss your current challenges and offer innovative, unique solutions to them.
Sonos tasked Amplify with developing and executing a regional brand PR & Advocacy campaign to fuel conversation around Era 300, the brand’s newly launched spatial audio speaker. The campaign had to connect Sonos to culture, reignite the brand’s innovation narrative, and celebrate sound’s emotive power by bringing global creative platform “Welcome to the new era of maximum emotion through sound.” to life.
Amplify were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability.
We take the every day for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us. In the tube, on our way to work. It’s the guy making kebabs down the street. It’s the ivy growth on a concrete wall. It’s the beautiful yellow park bench. It is everything that makes London what it is today. Empowering curiosity has always been at the heart of Google, from Search to Maps to Translate to Assistant. Pixel 3 helps you satisfy your curiosity by enabling you to discover the extraordinary all around you.
Our campaign would bring to life the Google Pixel 3 campaign, celebrating the extraordinary – from the local heroes to the undiscovered beauty we walk past every day – with an experience hub that invites everyone to see London through a new lens, celebrating a world where fashion, food, music and art collide in a familiar, yet unexpected way.
Amplify was challenged to create an immersive brand experience tour to showcase Sky’s defining new product innovation Sky Glass: a transformational and fully-integrated smart TV.
With 70% of purchase journeys involving both online and in-store stages, the experiential activation required Amplify to create an IRL experience that showcased not only the product's defining and personalisable physical features but the innovative sound and picture technology, bringing to life the product benefits and providing a connected educational and immersive product experience.
Our strategy led us to create an experiential activation that facilitated different layers of engagement and interaction – from self-service rooms to curated product demos – and deliver world-class product showcases through a suite of installations built for sustainability, longevity and portability.
In today's saturated smartphone market, tech brands compete to stand out from the crowd. Premium smartphone users are becoming more loyal to their phone brands, making it increasingly harder to encourage switching to a Google Pixel.
Google needed to drive advocacy and consideration for switching to Pixel through an EMEA-wide influencer programme, using creators and culture to connect with their ‘switchable’ target audience in a relevant way.
Patreon was founded with a mission to get creators paid. After more than a decade, the platform was relaunching with a new brand and suite of tools designed to help creators grow their communities, free their creative expression, and monetize their work.
The team came to Amplify to help bring to life its vision for a creator-first experience future inspired by the reimagined Patreon platform that would debut more space for community conversations, subsequently creating an exciting way for creators to share their work.
Hubbl liberates people from the frustration of streaming by bringing together paid and free streaming entertainment, as well as live TV, into the world’s best user interface.
Amplify was tasked with activating a show-stopping Hubbl launch event for 300+ industry and influencer guests in Sydney. Guests included C-Suite in the media, entertainment and streaming world, sporting codes, advertisers, retailers, high-profile sport and entertainment talent and influencers, tech partners, key ministers and government representatives.
The objectives were to create impact, excite executives and generate mass buzz that drives product registration.
Whether you'd like find out more about the insights and approach behind campaigns such as these and other amplifiable experiences, or to talk in confidence about upcoming campaigns, we'll introduce you to those within the team with the most relevant experience and examples to discuss further.
Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is the creative mastermind behind Young Blood, a research platform focused on modern youth culture and pioneers of leveraging worldbuilding to influence the future of brand building.
