An audience first approach to B2B experiences.

Our Work

The changing world of B2B marketing…

With the B2B marketing landscape evolving for the better, brands are becoming braver with their marketing, creativity and brand. We’re seeing increasingly that today’s B2B customers are coming to expect B2B marketing that resonates with them emotionally, similar to what they encounter in B2C contexts.

This has led to a new era of business experiences, and it’s more important than ever to bring fresh ideas and engage with our audiences in new and unexpected ways. By pushing the boundaries of what’s possible across business experiences and B2B marketing, we’ve been better able to connect businesses to the people that matter most to them.

This shift has led us to place more emphasis on the importance of human connection and storytelling in the campaigns we create.

Pinterest Manifestival
Bloomberg Green Festival
Reconvene: Whats Now and Next

An audience-first approach.

Our guiding philosophy of joining the dots between people, brands + culture dictates that we place the audience at the forefront of our thinking. Ensuring that we’re considering the audience's existing needs and expectations, whilst helping us to reframe more traditional event set pieces to surprise them and create fresh value for the businesses we work with. In turn, helping businesses to think differently about how they connect with the people that matter to them.

Meta Summit
Google Curiosity Rooms

This has become more apparent as our professional and personal lives become even more blended, firmly changing the way we work, as well as the way we think. The relationship between people and business has evolved, and it's now even more important to design brand experiences that enable a more progressive, authentic and memorable human experience. More appropriately catering to and capitalising on the interconnected worlds of work and life, the professional and the personal.

We call this principle 'Whole-Self' design. Events and experiences built around the needs and expectations of a modern, evolved audience - whether B2B or B2E - to engage more effectively and deliver greater longtail value. This means creating experiences that don't just share insights, but encourage active discovery. Not just scheduling time for networking, but engineering moments of togetherness. Knowing that transactional value works harder if we also provide emotional meaning. Helping businesses move from great reappraisal to greater re-engagement.

We are a collective
of audience first agencies.

Amplify’s expertise is complemented by its audience specialist agencies. Seed focus is the student, Gen Z and young creators globally whilst Wonder is reimagining the worlds of work, business, education and entertainment for B2B and B2E audiences.

Specialist B2B and B2E events agency

Striving to push the boundaries of what is possible across all business experiences and touchpoints though insight led, audience first thinking and delivery. Headquartered in London and operating all over the world, Wonder work with some of the most progressive brands including Google, Santander, Adobe and Canva.

From conferences and live events to staff engagement strategy, logo-to-live brand playbooks, sponsorship activation, exhibitions and more, we create and translate big campaign ideas into real-world experiences.

As B2B specialists, Wonder helps bring your customers closer to your brand, product and mission by creatively communicating your business message and driving tangible results. Challenging outdated perceptions in B2B marketing, leading with bold creativity routed in audience-first thinking.

Wonder are a multi-award winning agency, having won numerious agency of the year awards including most recently winning Best B2B Event in The Drum Awards for B2B for Google Marketing Live.
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