Amplify names Hayley Finmore as Group CFO and Board Member

Amplify, the independent global creative agency that specialises in experience, entertainment, and culture, has appointed Hayley Finmore as its Group Chief Financial Officer.

Published by: MediaShotz
Date: 23/05/2024

Hayley Finmore

Finmore joins from Uncommon, where she was the Group Director of Finance for five years and oversaw exponential growth including in 2023 when Havas took a majority stake.

Prior to this, Finmore’s background spans the creative, media, comms and experience worlds with stints at 72andSunny, Mediacom, Mindshare, Havas and Freud Communications.

The appointment comes following a period of sustained global growth for the London-founded agency, which established offices in LA, New York, Paris, and Sydney. Business experience specialists Wonder and youth marketing agency Seed have also joined the fold.

Finmore’s focus will be using her wealth of knowledge and experience as Amplify continues to grow globally.

Following a transition period Finmore will take over the role from current CFO Neal Southwell, reporting to Chair Anton Mercier and Founder and Global CEO Jonathan Emmins.

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