We build worlds...
A modern world requires an evolved approach to brand building. And where brand building or brand storytelling has always been quite inward facing, our approach to worldbuilding is about extending outwards and ensuring all brand comms ladder up to a creative platform that allows for iterative storytelling, partnerships and innovation, regardless of channels.
In doing so, we help our client partners think about creating a brand world that lives beyond a singular channel or experience – something that can be built upon, whether by the brand, the creator or the audience.
Through our initiatives, we explore how worldbuilding puts the audience at the heart of a brand, how story-driven content better connects to culture, how brand collaborations can turn cultural worlds on their axis, and how new technological advancements shape the world around us.
This work is intrinsically woven into Amplify's DNA, influencing and shifting the direction of our brand work for clients, including Activision, Converse, EPIC Games, Google, Nike, PlayStation and Samsung.
Our in-house specialist teams explore the latest trends in worldbuilding, storytelling, collaborations and innovation.
The overarching platform that binds all of our initiatives together.
We believe that by approaching brand building through the lens of worldbuilding, brands can create even more compelling and engaging environments for stories and audiences to inhabit and enjoy.
Through Stories, Co.Labs and FUTURES, we understand how worldbuilding can truly resonate through the stories that we tell, the partners we collaborate with and the innovations that will shape our worlds.
Our connection to culture is our unfair advantage. And it’s through story-driven content that we showcase to the world how we connect brands to that culture. Our approach to film and entertainment comes to life in 3 unique ways: Audience Driven, IP Driven, and Experience Driven - each approached with a fit-for-purpose production approach.
Whether it's creating a multi-part TikTok documentary with grassroots female footballers, or turning an installation on a rooftop into a visual video spectacle - each piece of film is designed to bring audiences into our worlds of creation, by means of content that feels right at home alongside some of the internet’s most engaging creators.
Coming soon...
We know that it’s difficult to decide where to sit on the scale of relevance and reach when it comes to collaborations. Authentic partnerships can take many forms, bringing together creators, communities, talent, influencers, platforms, places, brands, entities, communities and more, but a pragmatic and progressive approach rooted in culture is what differentiates between ‘brand badging’ and a real collaboration with co-creation at its heart.
As part of the Strategy, Culture and Communications team, the day-to-day Creators, Communities and Partnerships offering delivers end-to-end progressive strategies and solutions for earned reach. Whether it’s experience programming and creative content campaigns, or brand-fronted campaigns and long-term brand ambassador programmes that you need support with, we deliver unique and effective solutions for your needs.
FUTURES is an innovation practice with a focus on driving culture and human connection and is part of Amplify’s continued mission to help brands build worlds and break formats with a dedicated offering harnessing the power of emerging technologies to create memorable brand stories and experiences. In collab with cutting-edge creative technologists – each experiment looks to drive the future of what's possible for brand experiences and storytelling.
If you're a brand looking to find out more about our initiatives, or how you can get involved please contact our Global Client Development Director emma@weareamplify.com.
