Amplify partners with new specialist consultancy Problem Child

Problem Child will specialise in tackling the briefs brands have been struggling to solve, as well as briefs that have not yet been articulated, It will offer consultancy or the ability to execute with a bespoke team of experts or agencies.

“Whether it’s re-energising a brand, planning a disruptive launch, unlocking a tricky audience or creating a meaningful collaboration, Problem Child plans to deliver strategic roadmaps and end-to-end solutions for the most challenging briefs,” said Stanion, who will act as CEO for Problem Child working alongside Partnerships Director and co-Founder Carmen Walker.

Amplify has taken a majority stake in Problem Child, and although the two will operate as distinct independent businesses, they will collaborate on relevant opportunities.

To read the full article, visit Media Shotz.