Introducing the DoomScroller Robot

From ‘doom scrolling’ to ‘digital switching’, research shows that the time we spend mindlessly flicking through online content often leads to goal conflict, guilt and can even leave us more bored than when we began.

Amplify’s innovation practice FUTURES has collaborated with Kai Lab’s Creative Technologist, Sean Malikides, to create the DoomScroller Robot. The initiative, supported by NABS (the advertising industry’s wellbeing charity) introduces a prototype that measures our online behaviour and aims to encourage more mindful scrolling.

In this interview, our Editor-at-large Natasha Randhawa, chats with Sean and Amplify Innovation Creative Director and FUTURES leader, Ed Hallam, about the impetus of their device and the importance of intentional scrolling on social media.

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