What do you want from the new B Corp standards?

Earlier this month, four Havas agencies were stripped of their B Corp status. This status, certified by B Lab, verifies a business' social impact. Following an investigation, Havas London, Havas Lemz, Havas New York and Havas Immerse are no longer certified as B Corp.

Several groups, including Clean Creatives, complained to B Lab after Havas won Shell’s global B2B media account last year. Duncan Meisel, executive director of Clean Creatives, said: “Creative agencies should not be working for the companies destroying the planet. I want to thank B Labs for doing the right thing and revoking certification for agencies that promote fossil fuel polluters.”

Yannick Bolloré, chief executive of Havas, previously told Campaign that he had made B Lab aware of the group’s collaborations with “controversial industries” suh as car manufacturers and airlines. He added: “As long as we are working on making things better, B Corp agrees that we can partner with those types of industries.”

To read the full article, visit Campaign.