In this ever more transparent world, audiences increasingly see brands holistically, not neatly in ads, moments, channels or even campaigns as we as marketers sometimes hope. Every brand touchpoint, good or bad, helps communicate a message, episodically telling a bigger story and fundamentally changing how audiences see, think and feel about brands. From Marvel to Disneyworld and from Netflix to Fortnite, worldbuilding is a tool writers, filmmakers, and entertainers have long since used to create compelling and engaging narratives and environments for ideas, characters and stories to live in.

We believe that by approaching brand building through the lens of worldbuilding, brands can create even more compelling and engaging environments for stories and audiences to inhabit and enjoy.

We know that it’s difficult to decide where to sit on the scale of relevance and reach when it comes to collaborations. Authentic partnerships can take many forms, bringing together creators, communities, talent, influencers, platforms, places, brands, entities, communities and more, but a pragmatic and progressive approach rooted in culture is what differentiates between ‘brand badging’ and a real collaboration with co-creation at its heart.

As part of the Strategy, Culture and Communications team, the day-to-day Creators, Communities and Partnerships offering delivers end-to-end progressive strategies and solutions for earned reach. Whether it’s experience programming and creative content campaigns, or brand-fronted campaigns and long-term brand ambassador programmes that you need support with, we deliver unique and effective solutions for your needs.