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CES
Amplify + Pinterest bring 'A New Era' to CES...
Challenge
The magic of possibility, manifested. From big moments to elevating the everyday, Pinterest is where people go to plan for the future. Its annual Pinterest Predicts trend report harnesses insight from billions of searches to pinpoint next year’s big things.
The brand came to Amplify to boost awareness of the platform as a place to turn inspiration into action, by creating its first-ever shoppable pop-up and bringing its predictive trends for 2024 to life.
Insight + Strategy
CES is a festival where cutting-edge technology and innovation take center stage, we recognized the need to position Pinterest as a leader in the industry when it comes to advertising performance and audience behaviour.
We aimed to showcase Pinterest's evolution into a new era, emphasizing its industry-leading AI, personalized recommendations, and tools designed for the next generation of super shoppers. By focusing on Gen Z, the most engaged and active audience, we aim to demonstrate how Pinterest has become a key player in shaping consumer behavior.
Solution
Pinterest CES 2024.
The Pinterest 'A New Era' experience at CES 2024 left a lasting impression and repositioned the brand as a powerhouse of innovation and a place to supercharge your performance at every stage of the funnel.
We invited advertisers to meet the audiences and innovations that’ll drive growth for Pinterest partners in 2024. We revealed the momentum behind this new era of Pinterest, from hyper engaged Gen Z super shoppers to product innovation powered by industry-leading AI. Through immersive storytelling, engaging audience portraits, and a focus on Gen Z, we successfully attracted advertisers' attention and convinced them that there's never been a better time to invest with Pinterest.
164
meetings
121%
increase in attendee goal
20%
increase in attendee goal YOY