Culture Worlds

Music is one of, if not the most significant and universal driving force across culture. At once collective and deeply individual, music offers itself as a uniquely emotive experience, unlike any other form of culture. Like the world around it, music is always in motion, reacting to the socio-political, cultural and technological currents that shape our lives. As a result, the industry, the artists that fuel it and the ways in which we discover and interact with music are constantly in flux.

It plays a crucial role in the lives of young people, from forming their identity to making political statements. The masses now dance to the sounds of social, but they’re also on the hunt for ever-more intimate experiences. Looking for ways to rediscover the joy and emotion music can bring. And against this backdrop, technology is breaking down the barriers between artists and their audience. Opening up new roads for wherever music will take us next.

Brands have a crucial role to play in music culture by representing grass roots movements and providing an authentic touchpoint for their audience to connect with. But how can brands navigate these waters respectfully, giving credit to those who really deserve it? To find out how we can help your brand connect more authentically with this audience contact emma@weareamplify.com

This is the state of play.